Student-centric advice and objective recommendations
Higher education has never been more confusing or expensive. Our goal is to help you navigate the very big decisions related to higher ed with objective information and expert advice. Each piece of content on the site is original, based on extensive research, and reviewed by multiple editors, including a subject matter expert. This ensures that all of our content is up-to-date, useful, accurate, and thorough.
Our reviews and recommendations are based on extensive research, testing, and feedback. We may receive commission from links on our website, but that doesn’t affect our editors’ opinions. Our marketing partners don’t review, approve or endorse our editorial content. It’s accurate to the best of our knowledge when posted. You can find a complete list of our partners here.
How to Write the “Why This College” Essay (With an Example!)
By
Varonika Ware
Varonika Ware is a content writer at Scholarships360. Varonika earned her undergraduate degree in Mass Communications at Louisiana State University. During her time at LSU, she worked with the Center of Academic Success to create the weekly Success Sunday newsletter. Varonika also interned at the Louisiana Department of Insurance in the Public Affairs office with some of her graphics appearing in local news articles.
Full BioLearn about our editorial policies
Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.
Full BioLearn about our editorial policies
Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.
Full BioLearn about our editorial policies
Applying to college is a big decision that brings a lot of excitement and stress. This is especially true when it comes to answering the “why this college” prompt asked by so many colleges. However daunting these prompts might seem, you got this. Keep reading to learn tips and tricks to write your “why this college” essay, and take a look at an example essay!
“Why this college?” essay prompts
The “Why this college?” essay is probably one of the most common essays you’ll come across during your application process. This is partially because admissions committees want students that’re as interested and passionate about their institution. Some popular colleges that offer “why this college?” prompts include:
- Columbia University: “Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia. (150 words or fewer)
- Duke University: “What is your sense of Duke as a university and a community, and why do you consider it a good match for you? If there is something in particular about our offerings that attracts you, feel free to share that as well. (max. 250 words)”
- University of Michigan: “Describe the unique qualities that attract you to the specific undergraduate College or School to which you are applying at the University of Michigan. How would that curriculum support your interests?” (Minimum: 100 words/Maximum: 550 words)
As you can see, all three of the prompts are a variation of the basic “why this college” question. Let’s take a look at a sample response essay written for Columbia University.
“Why this college?” sample essay
Dear Columbia University,
This is probably the hundredth essay you’ve read in the sea of applicants, and as you’re likely expecting, I could tell you that I’m different from them all. Though in some ways, I’m the same. Like them, I want to stand on the corner of Broadway and 116th St. and know I chose the perfect school to study literary arts with a focus on fiction writing.
Even more so, I strive to be one of the Columbia Greats that inspired me to pick up a pen. Though, you shouldn’t want me because I might be the next Allen Ginsberg, but because I plan on being a writer that captures the virtue found in the rye of J.D. Salinger, the watchful gaze of Zora Neale Hurston, and the freshness of my own style. Amongst your walls and tutelage, these literary greats blossomed, as I hope to.
Sincerely,
Applicant Name
Why this essay works:
- Starts with a compelling statement to interest the audience
- Answers the “why this college?” question by discussing notable alumni and the arts program
- Uses a unique approach to the prompt question that reflects interest in the major of choice
- Explains why the admissions committee should choose this applicant
- Stays within the word count limit
Also see: How to respond to this year’s Common App essay prompts
Mistakes to avoid when writing a “why this college” essay
Generalizing
When writing any essay, generalizing usually isn’t the way to go. Readers want to get invested in the story or argument you’re presenting, and the admissions office is no different. Details are a key component of making your essay stand out.
The admissions committee wants to get to know you and assess how you’ll fit into their institution. No two applicants are the same, and you should strive to prove that through your unique essay.
Placating the admissions office
It can be easy to fall back on simply telling your college’s admissions committee what they want to hear. However, you shouldn’t just pull facts and figures from the website or quote the college’s brochure. Individualize your essay not only to capture the attention of your reader, but to display interest in your college of choice.
Anyone can put general information in their application, but it takes effort to explain why you want to attend a particular school, how admission would affect your life, and what the school has to gain from your attendance. Think of it as a persuasive essay where you have to back up your argument with details.
Also see: An insider’s perspective into what goes on in college admissions offices
Tips for writing your essay
Find a connection
Even before you start writing your essay, figure out the connection between you and your college of choice.
Is there a particular professor you want to study under? Are you a legacy applicant? Is it the campus of your dreams? Are you excited for a particular program?
Asking yourself questions like this can help pinpoint what’s motivating you to apply to a university and why they should admit you. Explaining your connection to your school of choice can show the admissions committee that you belong on their campus.
It will strengthen your application and help you individualize your application. Create an interesting or anecdotal story out of your connection in order to set yourself apart.
Also see: How to write an essay about yourself
Outline and edit
College essays usually range from around 200–500 words, which can go by much quicker than you might think. This is why it’s ideal to outline your essay once you’ve decided what to write about. It can be easy to get distracted by the little details, but emphasize the main points that are essential to the story you’re trying to tell the admissions office.
It’s also a good idea to thoroughly read and edit your essay multiple times. You’ll want to submit the complete and final version of your essay, not something that reads like a rough draft.
Remember, your parents, advisors, teachers, and peers can be helpful resources during revision. Feedback is an important aspect of the editing process.
Additional resources
Congratulations on starting your applications to college and working so diligently on them! Fortunately, Scholarships360 has even more resources to offer that can help propel your college journey in the right direction.
- Start choosing your major
- Find the supplemental essay guide for your college
- Learn what “demonstrated interest” means for your application
Frequently asked questions about writing a “why this college” essay
What should I say for why this college?
What should you not say in a college essay?
